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NEWS & TRENDS

15.04.2024 [NEW] SOMARCA Lab.

27.03.2024 Overseas Design Award Winner (Grand Prize) Hoyu Professional 2023 Hair Coloring Photo Competition

26.03.2024 Winner Announcement of Hoyu Professional 2023 Hair Coloring Photo Competition

18.03.2024 [NEW] Promaster PLEX

01.08.2023 Hoyu Professional 2023 Hair Color Competition is now open!

18.07.2023 SOMARCA – Winner of Best Professional Hair Care 2023, Best Color Care Set by Beauty Insider

13.03.2023 Overseas Design Award Winner (Grand Prize) Hoyu Professional 2022 Hair Coloring Photo Competition

10.03.2023 Winner Announcement of Hoyu Professional 2022 Hair Coloring Photo Competition

05.08.2022 [NEW] PROSTEP LUMICIOUS

11.07.2022 SOMARCA – Winner of Best Professional Hair Care 2022, Best Color Care by Beauty Insider

24.03.2022 Winner Announcement of Hoyu Professional 2021 Hair Coloring Photo Competition

03.08.2021 Hoyu Professional 2021 Hair Color Competition

09.07.2021 SOMARCA – Winner of Editor’s & Expert’s Choice Award by Daily Vanity

26.02.2021 Hoyu Professional Overseas Design Award Winner 2020

11.12.2020 SOMARCA - Color Care Series from Japan

23.10.2020 Introducing NiNE Styling Care

17.04.2020 New Promaster Color Care

17.02.2020 Hoyu Professional Overseas Design Award Winner 2019

16.10.2019 Thank You All for Attending Hoyu Promaster Seminar

09.09.2019 HOYU Promaster Color is Here!

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