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News
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Hoyu Celebrates a Century of Beauty and Innovation: 100 Hearts, 100 Colors.
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Celebrating a Century of Friendship: Join HOYU's 100-Year Anniversary Event at Watsons Ngee Ann City
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Winners of Best Hair Care, Best Hair Coloring 2023 by Beauty Insider
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NEW - Bigen Men's Speedy Color & Bigen Men's Beard Color Now in Singapore
Featured Products
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How to Use
The beginners’ complete guide to hair color and
how to dye your hair.
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Company Info
Find out about Hoyu, Japan’s leading hair color provider with
over 100 years of history and passion for hair care.