Hoyu Celebrates a Century of Beauty and Innovation: 100 Hearts, 100 Colors.

Singapore, July 2023] – Hoyu Co, Ltd., a leading provider in the hair coloring industry, and the number 1 hair coloring brand in Singapore, is excited to announce our 100th year anniversary, marking a significant milestone in the history. For a century, Hoyu has been a trusted brand, delivering innovative and high-quality hair coloring and hair care products in more than 70 countries and regions around the world.

Our corporate slogan, ‘COLOR YOUR HEART’, expresses our desire for people everywhere to express themselves and enrich their lives through our extensive lines of hair color and hair care products. Hoyu [好友], which translates to ‘fellow friends’, also represents our wish to strengthen friendships with our business partners. Our products are not only well loved by end consumers but professionals all around the world.

Founded in 1923, Hoyu has developed into a renowned global hair cosmetics company. We remain committed to the core values of creativity, quality, and sustainability; continuously striving to exceed customer expectations and shape the future of the hair coloring industry.

Over the past century, Hoyu has evolved, innovated, and adapted to changing trends and customer needs. We owe our success to the passion, dedication, and contributions of our employees, the trust and loyalty of our customers, and the support of our partners and stakeholders.

Our commitment to innovate through R&D has been a driving force behind its success, we consistently introduced hair coloring products that are high-quality, user-friendly, and safe.

As we embark on the next century, Hoyu will remain steadfast in its mission to empower individuals to express their unique beauty and style. The company is dedicated to creating products that not only deliver exceptional results but also prioritize sustainability and environmental responsibility.

Hoyu will continue to spread unending passion for hair coloring and hair care and to create beauty solutions that inspire and empower. We are committed to remain at the forefront of innovation, delivering exceptional products, and making a positive impact on the hair coloring industry. We look forward to celebrating this milestone with its valued customers, partners, and stakeholders as it embarks on an exciting new chapter of growth and success.