NEW PRODUCT - BIGEN KAORI HAIR COLOR

Enjoy long-lasting color with floral fragrance with Bigen Kaori Hair Color.

Singapore, March 2026 – Hoyu, the leading hair colour manufacturer in Japan, is thrilled to announce the launch of its latest gray coverage hair color range, Bigen Kaori Hair Color in Singapore.

Concerned about graying hair? Looking for a solution that effectively covers up grays?

Introducing Bigen Kaori Hair Color, from the number 1 selling hair color brand in Japan, BIGEN. 

You may be wondering, what is 'kaori'? Well, 'kaori' is Japanese for aroma; fragrance; scent; smell and is written as 香り【かおり】in Japanese. Infused with exquisite floral fragrance, this hair color offers a refreshing and pleasant coloring experience – free from the strong chemical odor during and after coloring. 

Here are 3 reasons why you should make this your next go to gray coverage hair color.

Point 1

The rich non-drip cream ensures effortless application, allowing it to adhere seamlessly to every strand of hair. It delivers the confidence of complete gray coverage and consistent even coloring results you can rely on.     

Point 2

Say goodbye to dry hair – with more than 70% hair care ingredients, Bigen Kaori Hair Color is infused with naturally derived ingredients like Camellia Oil, Olive Oil, and Coconut Oil that leave your hair shiny and lustrous. Plus, Hyaluronic Acid helps lock in moisture, keeping the hair well hydrated after coloring. 

Point 3

Formulated with color retention ingredients like Taurine and Theanine, this helps to prolong the lifespan of hair color. The active components work to protect and preserve the color intensity, ensuring colored hair stays beautiful and radiant well beyond the initial application.  

Express your style with 7 stunning color options – find the perfect match for your look.

Click here to find out more.